Shoptimizer Shopify apps, storefronts & custom work
Shopify apps, tools & development

Practical Shopify products and development, built around real merchant problems.

I build focused Shopify apps, storefront features and custom solutions — designed to solve specific merchant problems without unnecessary complexity.

Purpose-built
Each app focuses on solving a specific Shopify problem well.
Easy to use
Straightforward merchant controls without unnecessary complexity.
Built for Shopify
Designed around Shopify's platform, themes and merchant workflows.
Actively building for Shopify
LinkPro and PickupPro are live and maintained alongside ongoing Shopify development work.
Shopify Partner
See the apps →
Shopify

Shopify apps

Focused tools built around real merchant problems, designed to solve a specific job without unnecessary complexity.

PickupPro app logo
Available

PickupPro – Cart Calendar

Require customers to select a pickup date before checkout, with flexible availability rules, blackout dates and optional pickup times.

Required selection
Customers choose their pickup date before they can continue to checkout.
Availability rules
Set lead time, available weekdays, blackout dates and date ranges.
Pickup times
Add optional time slots and different hours for specific days.
Customer details
Optionally collect a name, phone number and pickup notes with the order.
LinkPro app logo
Available

LinkPro

Create clean, trackable campaign links for your Shopify store without needing to understand UTM parameters or build every URL by hand.

Guided presets
Start with sensible tracking settings for common marketing channels.
Shopify destinations
Build links to your storefront, products and pages.
Editable tracking
Use the suggested values or customise them for a specific campaign.
Copy-ready links
Generate the final URL and copy it wherever you need it.

Built around real merchant problems

Shoptimizer starts with what a merchant is actually trying to solve, then works toward the simplest sensible solution — whether that’s an app, a theme change, or something custom.

Problem-first
The solution starts with the merchant problem, rather than forcing every problem into the same kind of build.
Merchant-friendly
Products and custom work are designed to make sense to the person actually running the store.
Shopify-native
Built to work naturally with Shopify, its themes and merchant workflows rather than adding unnecessary complexity.
Custom Shopify development

Need something changed in Shopify?

I work directly with Shopify merchants on fixes, theme changes, custom storefront functionality and purpose-built solutions. You don’t need to know what kind of development it needs.

Show me the problem →

Questions about a Shoptimizer app?

Get in touch if you need help with an app, want to know whether one is right for your store, or aren’t sure what you need.

Ask about an app →